My name is Hanbi Lee,
I’m a user experience designer working and living in Toronto.

My name is Hanbi Lee,
I’m a user experience designer working and living in Toronto.

My name is Hanbi Lee,
I’m a user experience designer working and living in Toronto.

As a computer science major, I loved problem solving and learning how to use technology to ease and progress human life. Simultaneously, as an arts and humanities student, I loved studying the intricate and diverse nature of humans, how we think and approach issues in creative ways, and how we have evolved and diversified. As a UX designer, I'm constantly trying to improve my craft, welcoming feedback so I can better empathize with users and bring meaningful and creative solutions to improve our interactions with technology.

As a computer science major, I loved problem solving and learning how to use technology to ease and progress human life. Simultaneously, as an arts and humanities student, I loved studying the intricate and diverse nature of humans, how we think and approach issues in creative ways, and how we have evolved and diversified. As a UX designer, I'm constantly trying to improve my craft, welcoming feedback so I can better empathize with users and bring meaningful and creative solutions to improve our interactions with technology.

As a computer science major, I loved problem solving and learning how to use technology to ease and progress human life. Simultaneously, as an arts and humanities student, I loved studying the intricate and diverse nature of humans, how we think and approach issues in creative ways, and how we have evolved and diversified. As a UX designer, I'm constantly trying to improve my craft, welcoming feedback so I can better empathize with users and bring meaningful and creative solutions to improve our interactions with technology.

I believe that the success of a project is based on good collaboration and being kind.

I believe that the success of a project is based on good collaboration and being kind.

I believe that the success of a project is based on good collaboration and being kind.

15+

Projects

With an extensive portfolio of diverse projects, each one showcases our dedication to innovation, creativity, and delivering exceptional results for our clients.

1

Years

Spanning three countries, our operations reflect our global reach and localized expertise, ensuring tailored solutions for diverse audiences worldwide.

8+

Clients

Our array of accolades underscores our dedication to excellence and innovation, solidifying our position as industry leaders.

3

Industries

Our robust team ensures seamless execution of projects, bringing together diverse expertise and dedication to deliver exceptional results for our clients.

Skills

Skills

01

UX Research

Despite the quick turnaround times that agency work demanded, I found research to be a key component to the success of any design. Behind every decision I make stands reason, and my reasons are backed by research. Moreover, by conductive thorough UX audits and following heuristics, I am able to identify usability issues as well as areas of improvement in any design.

02

Ideation

This is my favourite part of design, where I get to take all my research to a blank canvas and start formulating a solution. During this process, I try to keep my design values in mind, such as inclusivity and human-centered principles. This step is also my favourite because of the collaboration that takes place with fellow designers.

03

Prototyping

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Branding

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

05

Design Systems

As products grow in complexity, it is essential to build and maintain an organized design system that will improve the scalability of the product and so that all team members across various disciplines are on the same page about what every part of the design looks like, down to the atomic elements.

06

User Feedback and Iterations

What good is all this effort if it never sees the light of day? During implementation, I work closely with devs to ensure the product or feature is shipped as intended. Refinements can be made at this point, and it's also a great time to start testing the solution to gather user feedback. Rinse and repeat!

01

UX Research

Despite the quick turnaround times that agency work demanded, I found research to be a key component to the success of any design. Behind every decision I make stands reason, and my reasons are backed by research. Moreover, by conductive thorough UX audits and following heuristics, I am able to identify usability issues as well as areas of improvement in any design.

02

Ideation

This is my favourite part of design, where I get to take all my research to a blank canvas and start formulating a solution. During this process, I try to keep my design values in mind, such as inclusivity and human-centered principles. This step is also my favourite because of the collaboration that takes place with fellow designers.

03

Prototyping

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Branding

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

05

Design Systems

As products grow in complexity, it is essential to build and maintain an organized design system that will improve the scalability of the product and so that all team members across various disciplines are on the same page about what every part of the design looks like, down to the atomic elements.

06

User Feedback and Iterations

What good is all this effort if it never sees the light of day? During implementation, I work closely with devs to ensure the product or feature is shipped as intended. Refinements can be made at this point, and it's also a great time to start testing the solution to gather user feedback. Rinse and repeat!

01

UX Research

Despite the quick turnaround times that agency work demanded, I found research to be a key component to the success of any design. Behind every decision I make stands reason, and my reasons are backed by research. Moreover, by conductive thorough UX audits and following heuristics, I am able to identify usability issues as well as areas of improvement in any design.

02

Ideation

This is my favourite part of design, where I get to take all my research to a blank canvas and start formulating a solution. During this process, I try to keep my design values in mind, such as inclusivity and human-centered principles. This step is also my favourite because of the collaboration that takes place with fellow designers.

03

Prototyping

From pixel-perfect websites to immersive experiential designs, we blend innovation and aesthetics to craft solutions that not only look stunning but also drive tangible results for your business.

04

Branding

Transforming your brand identity into an unforgettable story, we delve deep into market insights to create a distinctive visual language that leaves a lasting impression and fosters genuine connections.

05

Design Systems

As products grow in complexity, it is essential to build and maintain an organized design system that will improve the scalability of the product and so that all team members across various disciplines are on the same page about what every part of the design looks like, down to the atomic elements.

06

User Feedback and Iterations

What good is all this effort if it never sees the light of day? During implementation, I work closely with devs to ensure the product or feature is shipped as intended. Refinements can be made at this point, and it's also a great time to start testing the solution to gather user feedback. Rinse and repeat!

Clients

Clients

Clients

VIU by HUB

VIU by HUB

VIU by HUB

2024

EXL Service

EXL Service

EXL Service

2024

Rivian

Rivian

Rivian

2023

Citi Bank

Citi Bank

Citi Bank

2023

Bank of New York Mellon

Bank of New York Mellon

Bank of New York Mellon

2023

VISA

VISA

VISA

2022

Grand Canyon University

Grand Canyon University

Grand Canyon University

2022

Appsterpiece Inc.

Appsterpiece Inc.

Appsterpiece Inc.

2019

Let's get to know each other.

Let's get to know each other.

Let's get to know each other.

© Hanbi Lee. 2025