Welcome.

Welcome.

Welcome.

I'm a digital product designer based in Toronto, Canada. I am a visual storyteller, solving complex problems and creating product value for users through human centred design.

Hanbi Lee

Hanbi Lee

Hanbi Lee

Selected Works

Discover a selection of my past projects, designed to solve problems and deliver impact.

Selected Works

Discover a selection of my past projects, designed to solve problems and deliver impact.

Selected Works

Discover a selection of my past projects, designed to solve problems and deliver impact.

A wealth management search tool project aimed at transforming an initial business-requirements-only design into a user-centric and technically feasible solution for financial institutions.
Yellow Flower
Henry

Dec 2, 2024

A wealth management search tool project aimed at transforming an initial business-requirements-only design into a user-centric and technically feasible solution for financial institutions.
Yellow Flower
Henry

Dec 2, 2024

A wealth management search tool project aimed at transforming an initial business-requirements-only design into a user-centric and technically feasible solution for financial institutions.
Yellow Flower
Henry

Dec 2, 2024

A BI portal project that centralized and standardized over 10,000 scattered dashboards, improving senior leadership's access to analytics and ensuring data consistency.
Rivian
Rivian

Oct 4, 2023

A BI portal project that centralized and standardized over 10,000 scattered dashboards, improving senior leadership's access to analytics and ensuring data consistency.
Rivian
Rivian

Oct 4, 2023

A BI portal project that centralized and standardized over 10,000 scattered dashboards, improving senior leadership's access to analytics and ensuring data consistency.
Rivian
Rivian

Oct 4, 2023

A Button component redesign project for VIU, a digital insurance platform, aimed at resolving usability issues and enhancing the user experience for obtaining and managing insurance digitally.
VIU
VIU Design System

Dec 20, 2024

A Button component redesign project for VIU, a digital insurance platform, aimed at resolving usability issues and enhancing the user experience for obtaining and managing insurance digitally.
VIU
VIU Design System

Dec 20, 2024

A Button component redesign project for VIU, a digital insurance platform, aimed at resolving usability issues and enhancing the user experience for obtaining and managing insurance digitally.
VIU
VIU Design System

Dec 20, 2024

A project focused on improving how we surface features and provide clear instructions for users.
VIU by HUB (coming soon)

Nov 18, 2024

A project focused on improving how we surface features and provide clear instructions for users.
VIU by HUB (coming soon)

Nov 18, 2024

A project focused on improving how we surface features and provide clear instructions for users.
VIU by HUB (coming soon)

Nov 18, 2024

Skills

From strategy to execution, I offer tailored design solutions to transform user needs and business goals to pixel perfect visuals.

Skills

From strategy to execution, I offer tailored design solutions to transform user needs and business goals to pixel perfect visuals.

Skills

From strategy to execution, I offer tailored design solutions to transform user needs and business goals to pixel perfect visuals.

User Experience Design

From a deep dive into the problem space to rapid prototyping, delivering impactful, data-driven, human-centered, visually sharp design solutions.

01

User Experience Design

From a deep dive into the problem space to rapid prototyping, delivering impactful, data-driven, human-centered, visually sharp design solutions.

01

User Experience Design

From a deep dive into the problem space to rapid prototyping, delivering impactful, data-driven, human-centered, visually sharp design solutions.

01

User Interface Design

Creating an experience that is visually cohesive and intuitive through typography, colour theory, and spacing.

02

User Interface Design

Creating an experience that is visually cohesive and intuitive through typography, colour theory, and spacing.

02

User Interface Design

Creating an experience that is visually cohesive and intuitive through typography, colour theory, and spacing.

02

User Research

Problem solving by understanding the user, the problem space, and the competition. Applying research to create data-driven design solutions.

03

User Research

Problem solving by understanding the user, the problem space, and the competition. Applying research to create data-driven design solutions.

03

User Research

Problem solving by understanding the user, the problem space, and the competition. Applying research to create data-driven design solutions.

03

Design Systems

Improving consistency and efficiency by building and streamlining design systems that scale seamlessly. Implementing standard variables, tokens, styles and components across team libraries for optimal cross-functional collaboration.

04

Design Systems

Improving consistency and efficiency by building and streamlining design systems that scale seamlessly. Implementing standard variables, tokens, styles and components across team libraries for optimal cross-functional collaboration.

04

Design Systems

Improving consistency and efficiency by building and streamlining design systems that scale seamlessly. Implementing standard variables, tokens, styles and components across team libraries for optimal cross-functional collaboration.

04

Branding

Creating and applying visually compelling brand guidelines that elevate brand presence and captivate audiences.

04

Branding

Creating and applying visually compelling brand guidelines that elevate brand presence and captivate audiences.

04

Branding

Creating and applying visually compelling brand guidelines that elevate brand presence and captivate audiences.

04

Presenting

Gathering requirements, presenting solutions, and requesting feedback from stakeholders at various levels.

05

Presenting

Gathering requirements, presenting solutions, and requesting feedback from stakeholders at various levels.

05

Presenting

Gathering requirements, presenting solutions, and requesting feedback from stakeholders at various levels.

05

About Me

About Me

About Me

Hanbi Lee

I specialize in turning complex problems into seamless designs, from research to high-fidelity prototypes. Passionate about usability and design systems, I collaborate with teams to build products that are both beautiful and functional.

My goal as a designer is to create thoughtful, data-driven solutions that embrace simplicity, are built with integrity, depend on interdisciplinary collaboration, and create impact.

Freelance Product Designer

Sign House Inc., Spandex Global

2025

Product Designer

HUB International

2024

UX Designer II

EXL Service (Clairvoyant)

2022-2024

UX Design Intern

Finliti

2022

UX Design Intern

Appsterpiece Inc.

2021

Freelance Product Designer

Sign House Inc., Spandex Global

2025

Product Designer

HUB International

2024

UX Designer II

EXL Service (Clairvoyant)

2022-2024

UX Design Intern

Finliti

2022

UX Design Intern

Appsterpiece Inc.

2021

Freelance Product Designer

Sign House Inc., Spandex Global

2025

Product Designer

HUB International

2024

UX Designer II

EXL Service (Clairvoyant)

2022-2024

UX Design Intern

Finliti

2022

UX Design Intern

Appsterpiece Inc.

2021

Past Clients

Through my years working at a solutions company and freelance work, I have consulted and designed for a diverse range of industries, including higher education, insurance, finance, business operations, and more.

Past Clients

Through my years working at a solutions company and freelance work, I have consulted and designed for a diverse range of industries, including higher education, insurance, finance, business operations, and more.

Past Clients

Through my years working at a solutions company and freelance work, I have consulted and designed for a diverse range of industries, including higher education, insurance, finance, business operations, and more.